The November issue of Vedomosti’s magazine “Kak Potratit’” (translated as “How to Spend”), features 4 famous sports people who have lent their names to western brands of watches: 1. Alexandra Kosteniuk, 12th women’s world chess champion, who teamed up with Gangi to create the Scacco Matto GMT3, 2. Lionel Messi, soccer player of FC Barcelona, who lent his name to Audemars Piguet Royal Oak, 3. Alexei Nemov, 12-time Olympic medalist in Gymnastics who helped create the IWC Big Pilot Limited Edition, and last but not least 4. Evgeni Plushenko, the most well known figure skating star of all times, who has partnered with Ulysse Nardin Champion’s Diver Limited Edition watch. Read the full article here.